The sale of chewing gum Five jobs terminated over concerns about parents “groups of death”.
The Mars company, which produces gum Five, decided to withdraw it from sale in Russia.
Consumers complained that the packaging has jobs for Teens like “Climb to the highest point and take a selfie”.
Marketers say that the target audience of gum — teenagers. Five gum was advertised under the slogan “Truth or dare”.
The labels were placed jobs that were offered to make and publish a report in social networks with the tag #5правдаилидействие. Among the tasks was: “you Scratch somebody’s back,” “Tell network about the job of your dreams”, “If you could become invisible what prank would you pull (a)?” and so on.
In the Kuban region, Sakhalin, Kaliningrad region and North Ossetia, some consumers and authorities concerned about such marketing and began to complain. The Ossetian edition called gum “suicidal.”
As a result, the Mars company decided to stop an advertising campaign “Truth or dare” that began in February, and to withdraw the whole lot with questions and tasks. How many released packages, the company said. It is known that the Sakhalin was sent about 16 thousand packages.
The sale of chewing gum Five jobs terminated over concerns about parents “groups of death” — communities in social networks where teenagers allegedly call for suicide.
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