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Watch out, Death on the beach!

Did you know that each year in New Zealand, drowned around 105 people? Pretty terrible figure which the local authorities decided in any way lowering. And found this a very original approach.

In 2016 the organization of the Water Safety New Zealand has launched an interesting campaign in which the man dressed as Death walking on the beach and puts your photos in Instagram. Called the citizen Reaper-swimmer (Swim The Reaper). And, as you can appreciate by the pictures, it looks really cool! But at the same time resembles young people that can’t be too careful.

Publication of The Swim Reaper (@iamtheswimreaper) Oct 21 2017 at 6:47 PDT

Publication of The Swim Reaper (@iamtheswimreaper) Feb 18 2017 10:13 PST

Publication of The Swim Reaper (@iamtheswimreaper) Feb 15 2017 9:09 PST

Publication of The Swim Reaper (@iamtheswimreaper) Feb 10 2017 8:32 PST

Publication of The Swim Reaper (@iamtheswimreaper) Jan 19 2017 3:46 PST

Publication of The Swim Reaper (@iamtheswimreaper) Jan 10 2017 7:56 PST

Publication of The Swim Reaper (@iamtheswimreaper) Dec 22 2016 8:11 PST

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