Did you know that each year in New Zealand, drowned around 105 people? Pretty terrible figure which the local authorities decided in any way lowering. And found this a very original approach.
In 2016 the organization of the Water Safety New Zealand has launched an interesting campaign in which the man dressed as Death walking on the beach and puts your photos in Instagram. Called the citizen Reaper-swimmer (Swim The Reaper). And, as you can appreciate by the pictures, it looks really cool! But at the same time resembles young people that can’t be too careful.
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