The media warned of an “epidemic” of thefts of personal data of Russians.
MOSCOW, February 17 — RIA Novosti. The Russians threatened with epidemic of phone spam because of development of technologies of definition of number of Internet users who access websites from mobile devices, according to “Izvestia”, citing experts.
It is becoming more popular with marketers, in particular working in real estate companies. Of site visitors after a while start calling with offers to purchase. According to experts, the interception of telephone numbers can be massive.
According to experts, the companies themselves may not possess such technology, on the contrary, they appeal to third parties who offer services on the definition of the rooms.
Some of these services upon the code that calculates telephone number of site visitors from mobile devices. Subsequently, the human impact through contextual advertising, and through direct communication: marketers believe that when a potential customer visits the website of the developer, the appeal to him will be targeted and more effective.
However, the use of such technologies can violate two laws — “On personal data” and “On advertising”. Cybersecurity experts also complain that Russians do not apply to Roscomnadzor and the Federal Antimonopoly service from-for violations of their rights, which illegal practice continues to spread.
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