Red balloon, which has become an ominous symbol of a new film adaptation of the novel “It” was suddenly seen in the window in the house of the author.
That’s what I call marketing! Intriguing, subtle and at the same time quite obvious.
Home Stephen king in Bangor in Penobscot County, Maine, is the main local landmark and an object of pilgrimage for fans. I do not like to be photographed against the wrought-iron gate, behind which are happening our favorite nightmares? So the red ball in the box saw instantly, even in the news have shown, arranging additional free publicity for the upcoming film.
On top of that Bangor, in essence, is the real version of a fictional town called Derry, in the territory of which the unfolding events of the above mentioned novel.
When the town of Derry, Maine, children begin to disappear, a few guys are faced with their greatest fears and forced to face off with the evil clown Pennywise, whose cruelty and the list of victims goes back centuries.
So It soon will be here. The Russian premiere is scheduled for September 7.
Little Pennywise is the ball for you!
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