This was not expected.
The most influential brand in the world in 2017, has become the Danish toy manufacturer Lego, follows from the ranking compiled by the consulting Agency Brand Finance.
In the ranking of the value of the brands Lego is only 196-th place, but in the rating of influence he left behind Google, Nike, Disney and many other world famous brands.
The rankings of the most influential brands is estimated the popularity and brand recognition, company reputation and customer loyalty.
Lego already occupied the first place ranking of the most influential brands in 2015, in 2016, he took second place in the ranking, second only to Disney.
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