Deluxe + mass-market
This symbiosis became for fashionistas a real salvation from biting prices on clothing. And for restlerov an excellent opportunity to capitalize on people’s desire to wear budget analogue favorite luxury stuff.
For example, the Swedish H&M, occupied a special place in the hearts of their customers, part of its success owes to the famous collaborations with Japanese fashion House KENZO Balmain or French. However, the success of these collections is difficult to compare: if Balmain were sold out in a matter of minutes, things from KENZO if you want you can find now. Because of the relevance poisonous green tiger stripes from KENZO in the streets I doubt even it-girls and dresses from Balmain and H&M will be most welcome at Bohemian parties.
Examples of successful cooperation which took place by the fans of sportska – it’s Gosha Rubchinskiy x Reebok Red Special and Reebok Phase One Pro. Model Instapump Fury, which was released as part of the collection REEBOK X VETEMENTS, also deserves special attention, because the outer part of the sneaker as if hand-painted in graffiti style.
For help to the stars
Clothing, to the manufacture of which a hand favorite idols stirred the hearts of fashionistas and the most loyal fans. The list of such collaborations is endless: Fenty Rihanna X Puma by Adidas Originals YEEZY Boost 350 V2 from Kanye West, TOMMY X GIGI with Gigi Hadid and.
Of course, it’s hard to imagine a top model Gigi Hadid nights rendering designs for Hilfiger, but the photo in the fancy hat in her Instagram, with an audience of millions, they work better than any advertisement.
But for the YEEZY Boost shoes from Kanye West, Moscow has lined kilometer queue to shops KM20 on Kuznetsky most and Tsvetnoy Department store. By the way, especially for the Russian audience Reebok this year released a collection, which became the rapper OXXXYMIRON.
H&M is also attracting stars to new collaborations, for example, on 28 September in the brand’s shops will start selling the new men’s collection, created in collaboration with rapper The Weeknd. But the girls can only wait for H&M will draw Cara Delevingne or Kendall Jenner to fashion cooperation.
Here is the main designer of Chanel not miss the opportunity to posotrudnichat brand in the mass market segment. Today his collection for Vans will go on sale. Don’t miss the opportunity to buy a pair of sneakers or a hoodie from the genius of world of fashion – Karl Lagerfeld.
See the lookbook and get inspired by!
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