We did not notice how “klyuem” on the ropes.
We must eat to live. However, often we buy much more food than we need really. Come to the supermarket for one, and come away with a complete package of food which then spoils in the fridge. The action was then the discount, then suddenly wanted to eat something right now.
We figured out what tricks the producers and marketers we spend several times more than planned.
1. Celebrities in advertising
“He’s eating,” you think, looking at the banner, which us a smiling athlete, singer or actor. With a hamburger, a Cola or bag of chips in his hands.
Unconsciously we want to join his way of life, adding to the basket a couple of packages of product which really we don’t need.
2. Relaxing music
Why do you think the restaurants have a classic? Scientists have found that it “helps” some work in the restaurant to spend 10% more on food than if we had to eat in silence.
In supermarkets, too “heated” emotions buyers with haunting melodies. Humming a familiar song and fill the cart all in a row.
3. About the benefits
At the entrance to the supermarket catch the eye with bright price tags with discounts and promotions. But often the savings stated on the price tag, really is not.
For example, on one shelf can be a product with a bright price tag and the words “Share” and on a nearby shelf — a commodity with the usual price tag, but a larger or smaller size. And clearing it is less promotional.
4. Healthy food
Fashion for a healthy lifestyle affects the brands of food products. Manufacturers understand that if the buyer will think that it organic food, he will buy more.
Alas, the flashy labels on the packaging about the benefits and naturalness of the product is not always true. And the inscription “GMO” or “100 % natural” just makes the goods more expensive same on quality, but without specifying a label “organic”.
5. Products at eye level
Marketers know that to attract attention the goods must be expanded in a special way. To determine “hot spots”, which stops the view of the buyer program is used to record movement of the eye.
These points are laid out the most attractive and expensive products on the shelves.
6. The delicious smell
Data about the aromas delivered directly to the brain, causing emotions and putting off in memory. Marketers take advantage of this, causing us a strong connection between the product image and a special smell. According to American scientists, the best tunes on the purchase of “warm” smell, “cold” will have the opposite effect.
Many small shops put in the hall of the microwave, which heat up something smelling delicious (grilled chicken, for example), and spreading a delicious scent for the whole store.
7. Additives, causing the addictive
It is no secret that sugar is addictive. But in addition to sugar there are other “mysterious” substances that we can become addicted without knowing it. In the list of additives that trigger dependency:
— Monosodium glutamate. Its impact on the body has been a lot of scientific debate, there is no accurate facts about the dangers of supplements, but it enhances the flavor of the product. And because of this we eat more.
— Sugar & sweeteners: aspartame, saccharin, neotame, Sucralose, sugar alcohols, etc. They are sweeter than ordinary sugar and contain no calories. That’s just studies have shown that such supplements increase cravings for carbs, and stimulate appetite.
Corn syrup with high fructose. It spurs us have a heavy meal leads to an increase in fat in the abdominal area.
8. Resize
Interestingly, over the past 40 years the standard portion of fries has grown in 2 times. Other products may also quietly increase the portion size and price. So, we consumed more, though not aware of it.
And sometimes Vice versa: the weight cut, and leave the price the same. A carton of milk dropped from 1 litre to 800 ml, pack of butter — 200 grams to 180.
9. Foreign language
A study conducted among bilingual speakers of Hindi and English, showed that the inscriptions in their language reminded them of home, friends, and, though familiar, is about the atmosphere of the city.
Foreign is perceived as a luxury, and we think it’s fair that it costs more.
10. The computation of finished goods
Marketers love to use this technique as a “commercial staging” — the display in the window-open, ready-to-eat products.
In the subconscious of the buyer press trust: “There is nothing to hide, all in the mind”. That means we need to take.
11. Low price
According to the laws of psychology, we like to feel that we buy cheaper than it really is. But often discounts make the goods, which are unsold on the shelves, and urgently need to sell.
Low prices distinguish close-up: look, here the prices are lower than in other stores. But there certainly are products at slightly inflated prices, who will buy along the way. In the end, the supermarket gets more turnover.
Successfully work the price tags on which large numerals indicate the discount or wholesale price, and at the bottom finely — real retail. Not everyone will consider, and at the checkout it will be too late.
12. Geography hall
It is only in appearance it may seem that products are arranged randomly. Usually in the trading room most running goods are not at the beginning and in the middle of the display. But until you get to the main something and put it in the basket. In the end, shopping becomes longer.
Because the majority of buyers are right — handed, on the shelves on the right are always the goods of impulsive demand. We buy them on the go, without looking, and the store gets more sales.
13. Food with pictures
The sealed goods glue pictures to represent them in the best light.
The buyer pondered long whether the contents of the packaging image above it employs an unusual professional food stylists. After all, photos should be not only beautiful, but also familiar, pleasant to the buyer remembered how delicious it is, and want more. And we often lead, not paying attention to the caption in small print at the bottom: “the photo is only one of the options serving”.
14. Make the goods more attractive
Psychologists have noticed that the image of droplets of water splashing makes buyers desire to freshen up. Due to the composition in large print on the packaging, and the picture with water, the product looks more useful, and want to buy.
15. Positive emotions
Modern marketers do not sell products, and mood, a way of life. Lay out beautiful pastries, which create an atmosphere of celebration. Form a sense of security: light closed space, delicious smells, friendly salespeople, a nice melody, bright and shiny packaging.
© 2017 – 2019, paradox. All rights reserved.
