Inspired by the roots of the Guess and American style, the iconic black-and-white photography reflects the rich heritage of the Guess, which characterized the brand for the last few decades.
The advertising campaign tells of a love couple on the road that is looking for passion and excitement, reflecting the history of the brand through things of the 90-ies and large denim jacket. A famous Cuban singer and songwriter Camila Cabello, perfectly reflects the concept and atmosphere of the brand.
The new collection is a mixture of aesthetics of grunge and femininity. Skinny jeans retro, form-fitting tops and all kinds of colors faux fur – the most current trends this season.
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