The rapper subtly felt brand value
British artist Skepta, winner of the prestigious music awards Mercury Music Prize and MOBO, in cooperation with Rolls-Royce Motor Cars made up and recorded the track “Skepta PR”.
The rapper was engaged in creativity on the back seat of the new Rolls-Royce Phantom, while the car silently moved through the roads of the Swiss Alps near lake Lucerne. Skepta was inspired by the atmosphere of “peace and serenity that is felt in the passenger compartment”. “I’m glad that Skepta was a part of the world of Rolls-Royce. The musician delicately felt its brand value and has found an original way to show that Phantom is the quietest car in the world to record in its interior an exclusive track and video”, — said the head of Rolls-Royce Motor Cars Torsten müller-Ötvös.
“The Phantom is something incredible. I sat in the car, and never have to think about anything. I feel like I’m in the first class of the plane, with the only difference that there was no noise. Only comfort and quiet – the perfect place to record music,” added singer.
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