Sales of high-end smartphones Huawei P series and M continue to gain momentum, are also in demand and more affordable devices in the family Honor, reported DigiTimes citing industry sources among Taiwanese suppliers of electronic components. With this in mind, it is expected that in the third quarter of 2017, the Chinese company ahead of nearest rival Apple and become the second largest producer in the world of smartphones.
The trend towards the further strengthening of the position of Huawei according to many leading analysts. So, from the recent IHS report Markit revealed that in the second quarter of 2017, Huawei has lagged behind Apple’s by only 1% – the first had 11% of the global total shipments of smartphones, and the second contribution was 12%.
Experts Canalys said that in the last quarter, Apple has shipped only 3 million units more, and research company IDC called a smaller difference of 2.5 million vehicles. According to the latter, Huawei has shipped 38.5 million smartphones, or 11.3% of the General market and Apple’s contribution is estimated at 41 million iPhones, or 12%.
China remains one of the most important markets for Huawei. In the last quarter the company delivered in the country of 23.5 million smartphones, improving his result a year ago by 22.6%. At the same time Apple, by contrast, is losing ground in China, the iPhone shipments fell 7.6%, to 8 million units. Thus, in China, Huawei has already significantly ahead of American rival shares of the vendors here make up 21% and 7.1%, respectively.
Huawei has achieved success in other parts of the world – at the end of the first half of 2017, shipments to Southeast Asia, Japan and Korea grew by more than 45%, and Europe sales increased by 18%. Most popular Huawei device used in European countries such as Germany, Finland and Poland, the sources noted.
Industry observers predict that in the background of seasonal increase of demand, Huawei will supply more than 40 million smartphones in the third quarter of 2017.
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As for Apple, its shipment of smartphones is likely to decline slightly compared to the previous quarter, as many consumers will postpone the purchase of iPhone in the final quarter of 2017, when in sale the new generation of “Apple” devices. Thus, Huawei has a real chance to beat Apple and get closer to market leader Samsung.
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