58% of Ukrainians are overweight and 37% are trying to lose weight.
“For comparison, in Asia, according to the world health organization, excess weight affects 29% of the population, 46% believe that they are overweight, and 54% are trying to lose weight,” – said in a press release from the marketing company Nielsen.
The company also noted that 75% of consumers carefully read the product composition, 73% are willing to pay more for food and drinks if manufacturers provide accurate information about your product, and 37% are trying to lose weight. And 76% of individuals who attempt to lose weight resort to dieting.
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