You might not have noticed, but the thing through which you launch the game Blizzard Entertainment, in September last year, was renamed the Blizzard App. However, the company realized that the old name just because of people’s memory can not erase.
In his blog, Blizzard announced that the official name Battle.net now will sound like Blizzard Battle.net. The logo has to adjust to a new name.
Writes Blizzard, the company realized that the rejection of the name Battle.net not be painless. Still, this service was the Central nervous system for games “Metelitsa” already from 1996 year, therefore, has put down solid roots in the gaming community.
We will remind, with what all has begun. Last year, Blizzard decided that the name Battle.net makes a bit of confusion among inexperienced users: that in the name does not appear the word Blizzard, consumers can count, like it’s completely left the service. The company therefore decided to rename the platform “App Blizzard”.
However, the long history of the brand, close-knit community and feedback from gamers actually did their job. The company has Battle.net and just ascribes to him the word Blizzard. Such is the attempt to please everyone.
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