WhatsApp is testing a system that will allow companies to communicate directly with their customers.
Testing is conducted among several startups that are part of the business incubator Y Combinator.
Thus WhatsApp was planning to acquire another source of income: three years after the acquisition by the company Facebook for $19 billion messenger and have not developed any clear business model.
The emergence of WhatsApp in the market has significantly improved the process of using mobile devices, allowing users to send free messages to your friends and call them. Among the strongest competitor to messaging app — WeChat, a unit of China’s giant Tencent.
One of the potential sources of income WhatsApp — to charge businesses a fee for communication via instant messenger with their customers. According to the document, which gained access to the Reuters website, the company is carefully working to ensure that she has not had any problems with spam. Also WhatsApp has started to interview users about how often they communicate with companies and whether they are ever unwanted advertising messages.
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