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What to expect from Apple in 2018

Чего ожидать от Apple в 2018 годуAnalysts suggested that Apple will give users the following year.

According to analysts, in 2018 will be successful for Apple. Most units, including the production of iPhone on the rise, and there is a possibility that the weak links of the iPad and the Chinese units will also begin to grow. Fortune made some assumptions about what next year will bring the “Apple” of the company and its fans.

iPhone will again increase in size

Thanks to the 5.8-inch screen iPhone X is the largest smartphone from Apple. High probability that in 2018, the company will introduce a new model with a screen of over six inches. the iPhone will also bring the company more profit at the expense of “supercycle” — the phenomenon in which buyers purchase the new model while preserving the old.

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IPad sales will grow

IPad sales fell for several months, but now the trend seems to be beginning to unfold. According to rumors, Apple is working on a major update that will be released in early 2018 and will be able to revive iPad sales.

Continued growth of the App Store and Apple Music

Services like the App Store, Apple Music, and others will grow only in 2018. Unifying their service Department rarely gets into the headlines, but consistently supports the profitability of the company. However, it is difficult to say whether Apple Music to overtake the market leader Spotify.

HomePod will finally be on sale

Smart column from Apple will be released early next year. Experts look forward to what this device is capable of. At least buyers will enjoy excellent sound quality and deep integration with Siri.

We will continue working on an AR headset

Apple optimistic about the prospects of augmented reality and, on hearings, actively working on its own headset. It is likely that the company will not have time to present it to the public next year, but some of the technology of augmented reality can appear in the iPhone and iPad models in 2018.

New Mac Pro will be more powerful and more expensive

Apple has already promised to create a Mac Pro for advanced users. Probably, this personal computer will become the most powerful among peers, and one of the most expensive. The cost of a Mac Pro with the 2017 starts from $5000 and up to $13 000. From new models we can expect prices of $20 000.

Apple will turn into a political force

In the past year, Apple stood in opposition to Donald Trump and actively spoke out on issues from the environment to immigration. In 2018, the trend will continue. Apple considers itself an important political voice, and it will only gets louder.


Apple will make a major purchase

Shareholders are concerned about some trends in Apple and urged the company to change strategy. Still, the Corporation refused to change the rules of the game, but maybe in 2018 the situation will change and it will make one or two major acquisitions. According to experts, one of them might be related to entertainment content.

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