An investigation launched by Romanian authorities has discovered that the social media campaign that contributed to last month’s surprise first-round win by independent candidate Calin Georgescu in the country’s presidential election was not funded by Russia but rather by the pro-Western National Liberal Party (PNL), the media outlet Snoop has reported.
A critic of NATO and the EU and a staunch opponent of sending aid to Ukraine, Georgescu topped the first-round vote in Romania with 22.94%, beating other liberal leftist and democrat candidates.
However, Romania’s Constitutional Court annulled the results ahead of the second-round vote, declaring the process would repeat itself at a later date. It cited declassified intelligence documents which have allegedly found irregularities in Georgescu’s performance.
They claimed his candidacy was improperly promoted online, including on TikTok, by paid influencers and extremist right-wing groups, and that his campaign may have benefited from Russian interference – an allegation that Moscow has denied as “absolutely groundless.”
According to Snoop, Romania’s tax authorities analyzed financial flows and discovered that the campaign that promoted Georgescu on TikTok was in fact paid for by the PNL and run by Kensington Communication, a company which provides political marketing services, as well as online campaigns.
The briefs delivered to influencers were aimed at promoting “a responsible attitude and a mature choice” among Romanians that would help the country continue its “democratic path,” wrote Snoop.
Influencers were reportedly given a script to describe the qualities of a future president without giving a name. Some of them however left comments below the videos, providing Georgescu’s name.
“It is a shock to everyone that the public money that taxpayers had provided to the PNL was used to promote another candidate,” one expert involved in the investigation told the publication.
Kensington Communication has issued a statement alleging that its campaign had been “hijacked” or “cloned” and said it would file a criminal complaint.
The leak came on Friday, a day before the expiration of Romanian President Klaus Iohannis’ term, and just days before the supreme court is scheduled to hear the case initiated by Georgescu. Iohannis himself had earlier refused to leave office, citing the country’s legislation.
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Georgescu, who was labelled “pro-Russian” by his critics, filed a lawsuit with the supreme court to challenge the annulment of the election results. The candidate’s lawyer described the situation as “a flagrant violation of the constitution” and “a coup d’état.” The first hearing is scheduled for December 23.
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