Named products that will equate to cigarettes

Fast food as harmful as cigarettes or alcohol.

Scientists propose to require manufacturers of fast food and other “empty calories” to wrap their products like cigarettes or alcoholic beverages in opaque paper.

Thus many people will be able to avoid the temptation of overeating, with which they are confronted with this type of food.

Fatty and sweet foods must be sold in opaque packaging, and not as attractive in color and design the labels that are used today. In some countries now cigarettes can be sold only in opaque packaging or even close in special cabinets that tobacco products are not caught the eyes of buyers. However, obesity humanity brings no less trouble than alcohol or tobacco. Therefore, chocolate bars or chips should be sold with the same restrictions.

Professor of neurobiology at the University of Cambridge Wolfram Schultz strongly supports the introduction of such a ban. He stated, getting the equivalent of the Nobel prize together with two colleagues for research in the area of the brain. The magnitude of the Brain Prize is 860 thousand pounds, handed it to scientists for study centers for the promotion of the brain. They cause us a rush of good mood after eating, drinking or gambling.

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“We must not advertise, promote or encourage optional calories – said Professor Schultz. – They should be regulated exactly the same as cigarettes or alcohol. We don’t need these calories. Colored packaging similar products forcing us to buy more chips and junk food, and when they are in the fridge, then encourage people to reach out to them in the first place. It is necessary to reduce the level of temptation, as with the brain signals that are born after the use of these products, nothing still to be done”.

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