Billionaire Elon Musk wants to quintuple Twitter’s revenue by 2028 and hire 3,600 employees after firing hundreds of them, the New York Times reported on Friday, citing a presentation to investors.
According to the report, Musk expects the number of employees to rise from around 7,500 to 9,225 this year, drop to 8,332 in 2023, and rise again to 11,072 by 2025.
The Tesla and SpaceX CEO was said to believe that Twitter’s total number of users will grow from 217 million at the end of last year to nearly 600 million by 2025 and 931 million by 2028. He also reportedly projected that Twitter’s revenue would quintuple to $26.4 billion by 2028.
The paper said the document shows that Musk sees advertising falling from around 90% of Twitter’s revenue in 2020 to 45% in the future. In 2028, ads would bring in $12 billion in revenue and subscriptions nearly $10 billion, the report said.