6 locations in the Ukrainian capital was chosen for the filming of the new commercials, promoting the second generation of a family of smartphones and updated Moto Z-Moto Mods.
A series of promovideo entitled “Goodbye/Hello” demonstrates an easy Motorola violates the restrictions of conventional smartphones and gives users the freedom of their use in new ways with the help of Moto Mods.
Ogilvy Paris global SMM-Agency Motorola, have chosen as the sites for shooting videos airport Kiev, metro station “Zhitomir”, two office buildings, the roof of the business centre and one of the night clubs. The choice was dictated by the fact that the Ukrainian capital is a vibrant and colorful city. It is here that managed to implement frames, which correspond to the spirit of the brand. Material for the four videos were filmed for 3 days – from 4 to 6 may 2017, and post-production done in Paris.
Each site was chosen to use one of the innovative Moto Mods: Power Pack for airport, office and nightclub in the city centre for Hasselblad True Zoom, roof JBL sound boost and metro station projector Insta-Share.
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