The company has released a collection of rugs.
Recently, the company IKEA has released a limited collection of carpet Art Collection. Design works created by famous designers, in particular, the art Director of menswear of Louis Vuitton Virgil, Able, avant-gardist Craig green and others.
The cost of the items in the collection is about five hundred dollars.
Therefore, to exclusive work does not fall into the hands of dealers, IKEA in cooperation with the Brussels Agency Ogilvy Social Lab has developed a scanner that reads brainwaves and heartbeat.
What does it do. A unit called Scanner art should be based on the indicators of the sensors to determine whether a particular object “emotional arousal” from a potential buyer. That is, people, if sincere in his desire to buy the product and are unlikely to spread it the next day on eBay – this will lock the device.
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How it works. In practice it will look like this: a potential buyer puts on the scanner and inspect the carpets. If the device detects that a potential buyer there is a strong reaction, he can buy it. If the oscillation was negligible, he does not receive the right to buy it.
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