The world’s largest social network previously did not monetizirovat WhatsApp is going to start to earn on it money.
Users to worry yet about — to buy Facebook require an annual “subscription fee” of one dollar program in the foreseeable future will remain free, direct advertising in her Facebook, too, sells.
As their customers that pay for access to users of WhatsApp, the social network, Mark Zuckerberg, sees business from the big banks to airlines and from car dealers to local coffee shops.
About plans to start charging for businesses of all sizes said in an interview with The Wall Street Journal, chief operating officer of WhatsApp, Matt IDEMA. According to him, the messenger sees its task the creation of a platform for communication of companies and their customers. When the platform is sufficiently developed for its use with companies will begin to take the money. However, IDEMA says, the details of monetization has not worked.
One tool for client interaction and business — free application WhatsApp Business. It is intended to obtain small companies, restaurants, non-chain hotels, etc. — messages from clients and sending them information, for example about new products or promotions. Larger companies will have another tool that will allow them to connect to software platform WhatsApp directly. At the same time messenger is rolling out an update that will allow you to verify the profiles of businesses and to differentiate them from the profiles of ordinary users.
Free service owned by Facebook messenger currently used by companies in Brazil, India, Indonesia, and Europe, among test — largest airline KLM Royal Dutch Airlines. Just contact the client and begin “spamming” of special offers from businesses will not work — first, communication requires a request from the user.
Earnings on business doesn’t mean Facebook rule out showing the regular ads. In another belonging to the social network for messaging, Facebook Messenger, built between chat ads have already appeared. Similarly monetize and Instagram, so the emergence of WhatsApp advertising in the future is also possible. IDEMA, however, emphasizes that while the command of the messenger focusses on connecting to the business platform users.
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