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Coca Cola: what you might not know about the popular beverage

Coca Cola: что вы могли не знать о популярном напиткеThe drink is addictive, not too good for your health, but it will still buy millions.

And almost no one knows the most important facts about this iconic soda pop.

Terrible secret names

Coca-Cola was not the name, similar to naming a popular drug. The fact that at the dawn of the invention of coke really contain cocaine. It’s not a state secret, although the world famous brand now is trying hard to distance itself from this fact. There was a time when this beverage was considered medicinal. Known pharmacist, morphine and part-time inventor of Coca Cola John Pemberton was named so because of the fact that the main ingredient was cocaine. However, he disappeared from the recipe in 1903, but the drug was not banned until 1914.

A failed protest

The only country that was most opposed to the arrival of Coca-Cola to market is India. In 1977 it was banned to sell it as Pepsi. To fill this niche, the Indians made a similar drink called Thums Up. However, people have liked the substitute, that the ban on coke has been abolished. And the company that produces coke, did the only reasonable thing – they bought Thums Up.

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The taste was not always so

Coca-Cola was already an absolute hit when in 1985 the company announced the total change of the formula of the drink. Coke was sweeter. Naturally, all were skeptical, because the old flavor everyone loved it, besides it existed unchanged for 100 years. Seeing on the shelves of Cola with a new taste, her fans were outraged. People protested and wrote to the company letter. And after 90 days the company does not remain anything, except how to bring back the old formula under the name Coca-Cola Classic. The new formula was just Coca-Cola.

The secret formula

The formula of the drink, called Coca-Cola, is probably the most guarded secret in the world. John Pemberton has developed a unique combination and its composition known only to a few. Legend has it that as a whole no one knows, and is dedicated to have only half of the formula. This unique situation allows the stake to stay on top of consumer demand for over a hundred years.

At stake is alcohol

But one ingredient of Coca-Cola is still known, despite strict secrecy. It’s the alcohol. It was discovered during research in 2012. Although used only a small amount of alcohol and the calculation is for the ounce added to the entire barrel of syrup, you still need to take into account the presence of alcohol in the beverage. This can be a serious problem, for example for adherents of Islam, which prohibits any dose of alcohol.

Great power competition

The main competitor of coke is Pepsi. So why not just buy Pepsi as Coca-Cola bought Thums Up, the Indian? Such attempts indeed were made, and by Pepsi. The company tried to sell Koke, when 30 years, the United States had big problems with sugar. Coca-Cola refused three times. Then Pepsi started selling almost nothing. It helped to get out of the crisis and to gain a foothold almost on the same level with coke. It is clear now that the deal will not happen.

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