American automaker Ford, as the Swedish Volvo, ignore the Geneva motor show in 2018.
About it reports Automotive News Europe.
The decision to pass one of the most prestigious motor show of the year already adopted by the company. The official reason for the refusal to participate “Ford” in the exhibition is the gap between the production plan with the date of the event.
“Participation in the motor show is impressive money — said the representative of Ford in Europe. — From the perspective of ROI event for us has no meaning.”
The savings Ford will spend on organizing their own events to mark the launch of electrified cars. Most of them scheduled for next spring. The October Paris motor show the company will also ignore, as in previous years.
The format of the international auto show is rapidly losing popularity. Instead, producers prefer to arrange less costly special projects, dedicated to iconic, from their point of view, events. Geneva motor show continues to be one of the most important automotive events on this site due to neutral geographical position and the high attendance of international media, feel good representatives of the automotive industry from around the world.
For Ford one of the most significant events of the year will be the July Festival of speed at Goodwood, where the company is debuting a new Focus and the ST version of the subcompact Fiesta model. The British market seems to Americans the most interesting from the point of view of loyalty and sales.
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