As it turned out, the reason lies in the well-known music service.
This week it became known that Apple will no longer hold a traditional music festival Apple Music Festival in London — an event held since 2007, and last year it was possible for him to follow Apple Music. It is not quite clear what was the reason behind Apple’s decision, but her main music rival Spotify, decided not to waste time.
Representatives of Spotify officially announced the holding of a private music festival Who We Be in London on 30 November. It is noteworthy that just two days before Apple announced the cancellation of Apple Music Festival. The concert will be attended only by the musicians from England: Apple previously invited artists from around the world.
Hardly Spotify could so quickly gather musicians to host their own festival. Most likely, Apple has cancelled the event because of the respective plans of his rival.
Over 10 years of on stage music festival, Apple managed to make the famous performers such as Elton John, Oasis and Coldplay. According to rumors, Apple will hold several concerts throughout the year instead of one of the festival.
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