Apple is preparing for a major acquisition

The sum of the forthcoming transaction – $ 400 million

Noted that subject to the acquisition by the company of Shazam, Apple will be able to eliminate the middleman and save on commissions. In addition, it can be a blow to competitors of the Corporation, as the app won’t redirect customers to other music stores. This will also allow Apple to more effectively compete with Spotify portal, facilitating the process of searching for songs and adding them to the lists.

As reported, the pending deal will cost the company $ 400 million.

The journal Music Business Worldwide notes that the transaction amount is significantly below the expected capitalization of Shazam, which in 2015 in the latest round of funding was valued at $ 1 billion.

It is reported that the impending deal was reported by TechCrunch tekhnoportal, but so far none of the potential participants not yet officially commented on the report.

Recall that in Ukraine officially started sales of new smartphones from Apple – iPhone X. the New iPhone model started to be sold from 8 December. The novelty is available to Ukrainian consumers in two colors and two memory sizes.

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