“A classic. Forever.” The name given to the new advertising campaign Reebock, characters who were the brightest representatives of modern culture.
They include pop star Ariana Grande, supermodel and it-girl Gigi Hadid, hip-hop Duo Rae Sremmurd, rapper Lil Yachty, graffiti artists Felipe Pantone and Sany, and Russian rap star!!. Each of them presented their own vision of the classics.
“A classic — something that remains cool regardless of era and place, and inspires people at all times”, — shared his opinion!!.
Watch the video!
The campaign will bring together the four key franchises of the brand, a part of history, but has retained its relevance until today: the Freestyle Hi, Classic Leather Club C and Workout Plus.
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Video: press service
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