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Watch Apple’s losing popularity

Часы от Apple теряют популярностьThe Apple Watch sales fell by 71%.

Smart watches from Apple have lost popularity – they have sold less than a smartwatch from Xiaomi.

Only for the third quarter of the level of deliveries reached 23 million smart watches, fitness bracelets and other similar gadgets, which represents a growth of 3.1%, according to a report by IDC.

Thus a simple device of this type, mostly fitness bracelets, took 85% of the market.

“We are already seeing a noticeable shift in the market. Where once dominated the smart watch, now dominated by fitness bracelets. Simplicity is the driving factor of growth, and this is well reflected in the top list vendors, because four of the five offer a simple fitness device,” said IDC analyst Jitesh Ubrani.

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The market leader remained Fitbit from 5.3 million in sales and a market share of 23%, increasing sales by 11%. On the second and third place are Xiaomi and Garmin with 3.8 million and 1.3 million shares of 16.5% and 5.7%. They are ahead of Apple, which finished in the last quarter to fourth place with sales of 1.1 million and a share of 4.9%. It should be noted that this represents a supply drop of 71% compared to the third quarter of 2015. In fifth place is Samsung company, increasing sales by 89.9 percent to 1 million shares of 4.5%.

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As noted, the main causes of the decline of Apple aging lineup and unintuitive user interface. Although both problems were solved with the latest generation of smart watches, to catch up with the manufacturers of simple devices for fitness is no.

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