The company introduces an unconventional way of selling vehicles.
The German company is preparing amendments regarding the implementation of vehicles. In European countries the company intends to sell the cars not only through the usual dealers, but also through the Internet.
The Network for this purpose will create a special virtual stores brick-and-mortar. In the opinion of management, this form of customer interaction will help to personalize offers and to find an individual approach to each customer.
For buyers in Europe will provide round the clock support (24 hours a day). Direct communication will allow you to organize the most effective selling cars.
Responsible for marketing appointed jürgen Stackman, member of the Board of Directors of Volkswagen. He hopes with the help of this program every year to attract 5 million customers.
“We will be able to learn more what our customers need. The company will be able to develop for a particular customer an individual offer,” – said Jurgen Stackman.
This concept Volkswagen is preparing for the models of the next generation. A new approach to sales is also dependent on communication technologies for vehicles of the Corporation.
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