The Chinese company Oppo and Vivo, re-discovered the Russian market of mobile electronics at the end of 2017, once again faced with a complete lack of interest in their products in our country. According to experts, in January 2018, both brands were not included even in the Top 30 in this segment of the market.
Not to go in the top 30 leaders, Oppo and Vivo have made every effort: they currently can’t offer any enough interesting models, besides the prices for them bite – for the same money you can buy anything from a time-tested manufacturer. Not helped even the advertising of the “stars” of the domestic variety – smartphones Oppo Vivo and in January took a total of 0.2% of Russia’s smartphone market.
All analysts agree that the reason for the failure of Oppo and Vivo in our country is absolutely incorrect pricing, and even the recent decline in prices can not save the situation. In 2013, even before the crisis, companies made attempts to win the sympathy of the Russians, but made exactly the same mistake. If companies don’t drop prices at least a third, that in our country the success they will not achieve. Here it is necessary to thank China for that, in addition to Oppo and Vivo, he gave the world a remarkable Xiaomi smartphones with a much more adequate prices.
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