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The Russians began to buy less tablets

The market of tablet computers in Russia as well as throughout the world, is experiencing not the best times — the demand for these devices is shrinking quarter after quarter. It became known today that sales of tablets fell by a third in the third quarter of this year.

According to analytical company IDC, tablet shipments in Russia in the third quarter of 2016 amounted to only 1.3 million, which is 35 percent less than the same period last year. In monetary terms, still sadder is the volume fell by almost 40 percent. In the first place predictable is Lenovo, who are able to sell quality equipment at a reasonable price. Samsung grabbed third place, behind the silver Irbis company, and Apple is not even among the top five, and everyone understands why. Fourth and fifth place was given to Prestigio and Digma respectively.

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If you look at the big picture, the decline in demand for tablets in Russia has continued for 11 consecutive quarters. It is affected by a number of factors, in addition to the economic crisis in the country: appeared in the sale of affordable and much more functional laptops, plus there are phablets — smartphones with large screens are the same tablets, only more compact and with phone function. As noted by analysts, only on tablets with screens from 11 to 14 inches, the demand is more or less stable because of the ease of use when working with documents.

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