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The prestige Apple is falling rapidly

Авторитет Apple стремительно падаетApple Inc. losing credibility in the eyes of consumers, to the report of the international consulting company Reputation Institute.

The study showed that over the past year, the company’s rating fell by 10 points, placing it in 20th place in the standings. What exactly caused the decline in the authority of the company, experts said.

Despite the loss of its former position, Apple remains one of the most influential companies of our time. My opinion on this matter was expressed by Allen bond, a top Manager of the Reputation Institute, which is celebrating record sales and the constant growth of Apple shares, entrenched at around 137 dollars apiece.

“Apple still has a great reputation, standing out against other companies high sales performance and effective management, emphasized bond. – However, when it comes to corporate authority, it is losing ground, yielding to the leader of the competitors.”

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Another company that, like Apple, appeared to be in the lower rating was Samsung Electronics. By the end of 2016, the South Korean manufacturer has moved 17 places to 70. The rapid fall of the researchers associated with the fiasco Galaxy Note 7, seriously crippled the company’s position in the market.

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