Elena Perminova
It would seem that the hype around collaboration Supreme x Louis Vuitton had to be toned down a couple of weeks ago, immediately after the Grand sold out, announced Yana Rudkovskaya. But celebrities still continue to post pictures in things from the collection to their accounts and carry with you everywhere red backpacks, scarves and t-shirts with Supreme logo.
The collaboration went on sale worldwide in late June, appeared in Russia about a month later. It was immediately called one of the loudest. And all because the Supreme initially, the brand skate street men’s clothing from new York — back in February ready to respond to the French House under the claim in court. But apparently, the luxury giant has found another way to unite the audience of the brands. However, if in America, things Supreme x Louis Vuitton are Kendall Jenner, Hailey Baldwin, rappers (and not from the top ten — for example, Kanye West has purposefully ignored the collection), top skaters and athletes, in Russia, in turn, during the pre-sale for the red hoodie with white logo-lined Philip Kirkorov, Yana Rudkovskaya, Fedor Smolov and Timothy.
Different countries — different marketing ideals? Or our celebrities are buying collaboration for decades just for the sake of hype? And because the stars choose only the most customized logos and prints for garments. Not evident is that pajama set Olga Karput. But backpacks, scarves, hoodies and jinsuke is not difficult to notice.
By the way, due to the excessive popularity of jinsuke from the new collaboration was the feeling that some celebrity bought one thing for two, three or even four.
Musician Sergey Shnurov has not succumbed to the General hysteria, and posted to your account photo with the ironic caption: “all.” How do you feel about the obsession with stars?
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