Andy Rubin is preparing a frameless smartphone
More than a year ago it became known that one of the creators of the Android operating system, Andy Rubin is going to produce smartphones.
According to Bloomberg, the company he founded Essential will present their debut product this year. It will be a flagship smartphone with the screen from edge to edge.
What is known about the project
In 2014, Andy Rubin resigned from Google and organized the Playground Fund Global, which invests in startups from the fields of robotics, artificial intelligence and augmented reality. Now the ex-head of Android development interested in the hardware business. The Essential brand has been registered in the end of 2016. At the moment, the team has about 40 people, including former employees of Google and Apple. In the description of the trademarks includes smartphones, tablets, accessories and software for mobile devices. The sources added that the company also plans to release the device for smart homes.
Again modular design?
At least one of the Essential prototypes of the smartphone screen size more than the iPhone 7 Plus (5.5 inch), but due to the absence of part of the apparatus is compact in size. The startup is also experimenting with displays that are sensitive to touch (similar to the technology of 3D Touch). One of the designs includes metal frame and back cover made of ceramic.
Essential has also created a special magnetic connector that can charge a smartphone and connect modular accessories to expand the capabilities of the device. In particular, engineers are working on a 360-degree camera. Your modules will produce and third-party developers. A similar approach is implemented in the flagship Moto Z review which can be read in our site.
And when the announcement?
According to preliminary data, the Essential smartphone will go on sale in mid-2017. The new model will cost on a par with the iPhone and Google Pixel, that is about $650. I wonder, will it be possible for the device to surpass Xiaomi Mi MIX by useful area of the front panel.
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