The audience of Russian social networks in Ukraine decreased by half.
Coverage of the Russian social networks Vkontakte, Odnoklassniki, portal Mail.ru and search engine Yandex has decreased to 2-2.4 times.
Such data are company Kantar TNS CMeter.
“Significantly, the decline began may 22, when most providers have included a lock, therefore, while on Monday, the coverage usually increases after the subsidence of the weekend, in the current situation, the recovery did not happen, and the coverage continued to fall”, – stated in the message.
According to the company, increase daily desktop reach in Facebook is 30%. Audience of the site Opera.com for the week increased from 1% to 12%.
The research was conducted among Internet users aged 14-70 years.
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