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Brilliant new book Woke Inc exposes cynical big-business’ tactics, used to shower itself in virtue and to silence woke critics

Back in 2019, razor manufacturer Gillette launched a grievously ill-considered advertising campaign addressing toxic masculinity, just as the #Metoo movement was gaining speed, using images portraying sexism, bullying and aggressive male behaviour. The idea was to twist the company’s slogan from “The best a man can get” to the “The …

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