The market leader remains Apple.
In the last quarter tablet sales worldwide decreased by 20%, and Apple up almost 18%.
According to preliminary data research firm International Data Corporation, in the fourth quarter of last year worldwide were shipped 52.9 million tablets.
The market leader remains Apple, which has put almost a quarter of total sales of tablets. However, for the year shipments of tablets, Apple has declined by 18.8%.
“Typical tablets without a special keyboard continue to lose relevance in all regions and, as a consequence, we see that the decline in sales in the world. We see growth in some emerging markets, but the reasons for this are simplicity and low cost of the devices,” says Ryan Reith, Vice President program Quarterly Mobile. It is interesting that Apple continues to ignore this category of devices like tablets-transformers. The most popular models of the company are the iPad Air 2 and 7.9-inch iPad mini.
Second place with 15.1% market share remains Samsung’s deliveries fell by 11.4%. Closes the three leaders of Amazon with 9.7%, which is 0.6% less than in the fourth quarter of 2015.
Fourth and fifth places are occupied by Lenovo and Huawei, deliveries for the year rose by 14.8% and 43.5%, respectively. It is interesting that the growth of sales of Lenovo gadgets analysts attribute primarily to devices such as transformers.
But the growth in the supply of products Huawei is that Chinese manufacturer puts in their tablets module 3G or 4G connection. Today the Chinese company is now expanding its influence in the Asian, European and middle Eastern markets, although their presence on the tablet market in the US, almost imperceptibly.
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