A firewalking activity at a teambuilding event on Tuesday in the Swiss canton of Zurich has gone horribly wrong, resulting in 25 people being injured, including 13 seriously, local media have reported. An internal corporate event turned into what the local police have called a “major operation” for the medical services.
“Firewalking kindles the inner fire and mobilizes unimagined strength,” an advert for firewalking as part of mental and personality training promised, according to the Swiss Aargauer Zeitung newspaper. “Where a clear motive meets discipline, success cannot be far away,” another such statement read.
These slogans were apparently what prompted Goldbach AG – a conglomerate specializing in marketing and advertising, to book such an activity for its in-house teambuilding event. However, a supposedly spirit-raising event did not go as planned.