Erdem lookbook x H&M
We’ve been waiting for this with impatience, and now H&M has presented a lookbook of the collaboration with London-based brand Erdem.
The collection reflects all the best that is in the DNA of the brand Erdem: flying fabrics, flowers, the mood of the Victorian era and more. This collaboration is simply obliged to become one of the most successful in the history of H&M.
Photographer was Michal Pudelka, famous for its slightly surreal approach to shooting. Here is how he commented on the work: “I was genuinely moved by the collection and wanted to make a custom lookbook. Like to achieve the effect of surprise, so I came up with techniques that allowed to put everything on your head.”
Each will find things like! The gentle Princess will be thrilled with the cute dresses, fans of grunge will appreciate the jackets and streetwear fans — original hoodie in small flower. I think we already know what you will have to fight in queues for 2 November!
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