And in the Soviet Union created a beautiful clothes.
In April 1944, two months after the liberation of Leningrad from the siege, on Nevsky prospect was opened the first in the Soviet Union fashion House (LDMO, subsequently the Fashion house “Nevskiy prospect”). It is located at number 21, built in 1911-12. under the project of architect M. S. Lyalevich to store company furs and fur products F. L. Mertens.
Designers and master LDMO created patterns and pilot samples of clothing, including accessories for the Soviet garment factories. A collection of House models was shown not only in the Soviet Union, but also abroad.
In 2000 the building was given back its historical name – “Fashion house Mertens”.
1. Demonstration of coats and evening dresses.1968 Fotokhronika TASS/Pavel Fedotov
2. Spring combined the costumes of the new wool fabrics.1968 Fotokhronika TASS/Pavel Fedotov
3. Spring kits from wool fabrics. 1978 Fotokhronika TASS/Yuri Belinsky
4. Demonstration of a coat with zippers and dresses with a bright tie. 1968 Fotokhronika TASS/Pavel Fedotov
5. Demonstration pant suit with a bright scarf.1970 Fotokhronika TASS/Pavel Fedotov
6. Demonstration of a suit of tweed fabric with a long skirt and short jacket to the waist. 1970 Fotokhronika TASS/Pavel Fedotov
7. Demonstration of the youth sets out with a hat-boater. 1970 Fotokhronika TASS/Pavel Fedotov
8. Elegant ensemble consisting of a dress and jacket. 1968 Fotokhronika TASS/Pavel Fedotov
9. Demonstration orange dress with a linen scarf. 1970 Fotokhronika TASS/Pavel Fedotov
10. Demonstration of easy dresses of nylon with trendy pattern, complemented by a light scarf made of chiffon. 1970 Fotokhronika TASS/Pavel Fedotov
11. Demonstration of the sundress in the spirit of vintage clothing (right) and summer outfit for vacation. 1970 Fotokhronika TASS/Pavel Fedotov
12. Demonstration of youth dress from red velvet. 1969 Fotokhronika TASS/Pavel Fedotov
13. Demonstration summer dress and long jacket made of silk. 1970 Fotokhronika TASS/Pavel Fedotov
14. Demonstration of cropped coat complete with dress and costume. 1968 Fotokhronika TASS/Pavel Fedotov
15. Demonstration of the ensemble, consisting of pants type “Golf” and capes. 1971 Fotokhronika TASS/Pavel Fedotov
16. Leningrad House of models.Demonstration summer suit with a white Panama hat. 1970 Fotokhronika TASS/Pavel Fedotov
17. Demonstration of a suit and dress according to Russian motives. 1969 Fotokhronika TASS/Pavel Fedotov
18. Demonstration of the suit of the compacted fabric. 1968 Fotokhronika TASS/Pavel Fedotov
19. Demonstration youth pant suit complete with a blouse of cotton. TASS photo chronicle/P. Fedotov
20. Demonstration of youth dress from Voile.1969 Fotokhronika TASS/Pavel Fedotov
21. Demonstration dress of green cloth with an elongated jacket.1969 Fotokhronika TASS/Pavel Fedotov
22. Leningrad House of models. Demonstration of a bright calico dress made in the Russian style. 1970 Fotokhronika TASS/Pavel Fedotov
23. Demonstration of an elegant ensemble. 1972 Fotokhronika TASS/Pavel Fedotov
24. Demonstration of the ensemble, complemented by a red beret.1972 Fotokhronika TASS/Pavel Fedotov
© 2017 – 2019, paradox. All rights reserved.