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Sony will not close the unprofitable unit for the production of smartphones

Sony не будет закрывать убыточное подразделение по выпуску смартфонов

Sony sold only 1.1 million smartphones.

New Sony CEO Kenichiro Yoshida told Reuters that the company will close loss-making unit for the production of smartphones.

The former head of Sony KAZ Hirai (he left the company in March 2019) sought to get rid of unprofitable areas. Sony Mobile waited for their turn, but the new boss decided to give him a chance because “smartphones are the future of entertainment.”

For the first quarter of 2019, Sony sold only 1.1 million smartphones (Samsung’s sales, by comparison, amounted to 72 million units, Huawei — 59.1 million, Apple 42 million), which is the lowest rate in 10 years. In 2018 a net loss of Sony Mobile was $869 million.

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