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Snapchat shares fell due to the controversial advertising

Акции Snapchat упали из-за скандальной рекламыRihanna condemned the network for the mockery of the victims of domestic violence.

Shares of the popular social network Snapchat has collapsed after singer Rihanna reacted harshly to their advertising, in which users were asked to hit her.

After complaints from the singer’s shares of the social network Snapchat has fallen by 4%, reducing the market value of the company at $ 800 million, according to CNN.

Recently, Snapchat has released advertising the game for smartphones in which users were offered the choice to slam Rihanna or hit the singer Chris brown. In 2009, Rihanna’s boyfriend Chris brown beat her and strangled her. He was sentenced to suspended five-year term.

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Rihanna immediately condemned the network for the mockery of the victims of domestic violence, asking users to abandon the app forever.

Snapchat, I think you already know that you are not among my favorites. I just want to understand what was the point of this story. I’d like to call it ignorance, but I know you’re not stupid. You spent money to make animated characters who deliberately would discredit those who have become victims of violence, and laughed at them. It’s not about my personal feelings, because not many of them. But you humiliated of children, women and men who are victims of domestic violence– said Rihanna in her Instagram Stories.

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