Samsung is losing popularity in the smartphone market

The South Korean giant harder to increase the profit due to the saturation of demand on a mobile device.

According to them, in the first quarter of 2017, Samsung’s operating profit from sales of smartphones amounted to $1.58 billion, which corresponds to only 12.9 % of the total value versus 21.9 % a year earlier. In leading Apple, this indicator, in contrast, increased over the year from 79,8% to 83.4 %. The ratio of profit to revenue from sales of iPhone made up 30.7 percent, which is three times higher than in Samsung smartphones.

According to analysts, the South Korean giant harder to increase the profit due to the saturation of demand for mobile devices, the falling prices and increased competition.

Note, in the first quarter of 2017 Oppo for the first time entered the top three most profitable manufacturers of smartphones, registering a share of 4.7 %. The company was able to outperform other brands from China: Huawei (3.5 %) and Vivo (4,5 %). The fact that a group of vendors control more than 100 % profit in the market, analysts attribute the loss of many other companies.

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