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Salisbury resort to rebranding

Солсбери прибегнет к ребрендингуThe consultants will attempt to change the perception of the city.

In the British city of Salisbury, which became known after the poisoning of Julia and Sergey Skrobala, the flow of tourists fell by 14%. In this regard, the authorities have hired a team of consultants for rebranding of the city.

“Salisbury’s world-famous, but not for the reasons that we would like to see. I think we need to do almost a complete re-branding,” – said the member of the Council of Wiltshire on economic development and reconstruction of Salisbury Pauline Church.

The consultants will attempt to change the perception of the city in the eyes of potential tourists. The town also hope that traditional Christmas fair, literature festival and Christmas ice rink will help to restore confidence and return visitors. Also earn a Zizzi restaurant and pub Mill that also was involved in the case of poisoning Skrobala.

Recall that a counter-terrorism unit of the British police announced the identification of another, already the third suspect of involvement in the poisoning of the former officer of GRU GSH MO Russian Federation Sergei Skripal and his daughter in Salisbury. On 5 September, British police have released information about two suspects in the poisoning of the nerve-substance “Newbie” family Skrobala.

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