Revenue from micropayments in games on the PC has doubled

From 2012 to 2017 income fritupleynaya computer games have doubled.

In a recent filing with the light of Electronic Arts and its Star Wars Battlefront II everyone is talking about microtransactions, outboxed and other devious ways to extort extra money out of honest users who already spent money on the game. Meanwhile, analysts SuperData believe that soon people will calm down, and micropayments are not going anywhere, though, and will probably lead to certain changes in the industry.

According to experts, despite the loud complaints, consumers still continue to “support the monetization of services in the games of the purse”. Moreover, in 2017-the year gamers pay for additional content even more, than in 2012.

From 2012 to 2017 income fritupleynaya computer games have doubled. If then micropayments brought developers 11 billion U.S. dollars, this year — already $ 22 billion. And to 2022-mu, according to the forecast, this figure will increase for at least another 3 billion.

As for the proceeds received from the sale of video games themselves, here the growth is not so impressive, with just 5 to 8 billion dollars over the past five years. Whereas by 2022, the ninth year the analysts foretell a profit of 11 billion. In General, it is not surprising that everybody is so eager to add luchbox in AAA projects.

SuperData suggests that the success of such sales of additional content over time can lead to the fact that more and more publishers will want to abandon the paid distribution of the games themselves and go to fritupleynaya model. Or they will have to come up with some way to resolve the issue with the state institutions, which are increasingly beginning to see luchboxer gambling.

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