Social network “Odnoklassniki” up to September 2017 will launch monetization of videos using pay-per-view.
“Classmates” are going to test a paid subscription for video content. Access new options will receive both group administrators and ordinary users.
Within six months, “Classmates” plan to determine the service starts. During this time, the company intends to complete testing and to identify the relevance of a new format, partners and service users.
According to the plans of social network partners of the project should be TV channels, producers of thematic content, the Studio. Users can purchase access to individual videos and to subscribe to the service as a whole.
The representative of the company, answering the question of what kind of video will be paid, reported that “Classmates” are in the process of negotiations with content producers.
It is assumed that pay in several ways — for example, using a credit card.
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