The market for push-button telephones from 44.5 million shipments in the second quarter of this year has registered an increase of 34%.
Company HMD Global has decided to expand the portfolio with new push-button phones as often as possible.
The traditional keypad cell phones will be to the modern technologies of Internet access.
Recently, the company Global HMD launched its first 4G keypad phone – Nokia 8110, better known as the phone-a banana. The device offers access to applications such as Google Assistant, Google Maps, Google Search and Facebook, and also gives you the ability to send and receive e-mails. Thanks to the Wi-Fi device can also be used as an access point.
“While we are a full range player, the focus is on functional phones where we have opportunities, in terms of market size. We are also exploring the possibility of launching a new 4G phone at an affordable price,” – said in an interview with the representative of the Indian division of the Global HMD Ajay Mehta.
Top Manager said that now there is a huge demand for such inexpensive device and it is a good opportunity for the company.
“One of our target consumers – smartphone user looking for a second phone, which can provide basic connectivity,” added Mehta Ajay.
According to Cyber Media Research (CMR), the market for push-button telephones from 44.5 million shipments in the second quarter of this year has registered an increase of 34% compared to the same quarter last year. In particular, the HMD Global company annually sells more phones than smartphones under the Nokia brand.
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