Network fold development of hypermarkets due to the reluctance of Russians to be purchased in store

Retailers cut the size of its stores in Russia, moving away from the hypermarket format stores and opening city-size area of less than 5 thousand square meters. The reason is the increasingly expressed desire of Russians not to buy for the future, and to make purchases in convenience stores, according to “Izvestia”, citing a report broker commercial real estate “Shop of shops”. This trend is observed worldwide. However, analysts acknowledge, the realities of Russia supplemented the continuing decline in the purchasing power of the population.

According to the newspaper, revealed a trend confirmed in X5 Retail Group (“Pyaterochka”, “Perekrestok”, “Karusel”), in networks, “okay” and “Auchan”. The latest in 2017 start construction of a store with an area of 15 thousand square meters, but in 2019 he opened it on the entire area of 8 thousand sq. m. In 2020, the company does not plan to open hypermarkets, but it will be to develop a network of shops “at home”.

For buyers of steel are important factors such as the proximity of outlets to the house, as well as time saving due to the absence of large queues and compactness of the store, to the report. Among other reasons — alignment of prices in hypermarkets and small shops at home. Before everyone knew that buying goods in large format stores were much cheaper, but now it’s not obvious.

In addition, due to the development of Internet Commerce and as a result of falling consumer demand hypermarkets to limit the range of leave unprofitable position becomes shorter range of related non-food products, whose share dropped from 50-60% to 30-40%.

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