In 2019, the company may stop the production of these devices.
Along with smartphones Pixel 2, Google at its event on Wednesday announced some other devices, including Pixelbook 2 to 1. With his help, the company may attempt to challenge Microsoft in the market of hybrid laptops and tablets, where the model Surface Pro. Some sources in the technology industry believe that Microsoft by 2019, and even earlier, will no longer produce the device Surface.
At the Canalys Channel forum, the General Director of the analytical company Canalys reported that Microsoft CEO Satya Nadella is focused more on software and cloud technologies. In the result Surface can expect the same fate as the fitness tracker Microsoft Band.
In his opinion, the division’s performance Surface is too volatile. He has a good financial quarters and failed, resulting in General earn on the sale of these devices impossible. For this reason, Microsoft makes no sense to continue to do this business. When the time comes to cut costs and increase profitability, the first victim may be the products Surface. The same opinion of Dell.
In the last quarter, the Microsoft division More Personal Computing showed revenue decline 2% to $8.9 billion. This decline is associated with declining revenues from smartphone and the decrease in the sales of Surface devices, compared with the previous year decreased by 26%.
On the other hand, doubts that recently releasing a new Surface Laptop, Surface Pro, Microsoft so soon get rid of them. After what happened in the smartphone market, the company is unlikely to want to receive another blow to its reputation as a manufacturer of hardware products, which could adversely affect abodomen in the long run.
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