WhatsApp is a free app, but Facebook wants to monetize it by introducing advertising.
Advertising will appear in the “Status”, similar to how it works in “Stories” Instagram. It will occupy the entire screen and display the company name.
It is currently unclear whether Facebook paste it somewhere else, but I would not want to the advertising was too Intrusive.
The company also wants to simplify the in-app purchase. Product catalog you can view and send to your friends directly on WhatsApp, without going to the browser.
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