The private company refused to pay the rent rose sharply advertising space.
Monitors in the Kyiv metro, who earlier briefed the passengers about the arrival of trains, the schemes of the metro lines, the plans of the outputs of the stations, the street and the time is now almost working. For example, on the Syretsko caves line on the screens you can see the max the name of the next station, sometimes only the splash photo, but mostly the screen is black.
As explained to reporters in the municipal enterprise, monitors belong to a private company, won the investment tender. “They cut off the owners after the increase in the cost of rent for a place in the car. Included they are only on the red line” – tells us the speaker metro Natalia Makogon.
The above is the subject of negotiations between the utilities and the advertisers was rising in 2014, when the operator also refused to pay for the place due to the sharp increase of the tariff for the use of a “commercial area” of the metro. In this connection, the relevant officials at the time decided to dismantle the monitors for the debts of the city.
Then the owners of the advertising business tried to appeal the decision of the MTA in court, but was refused, and the situation is “frozen”. As previously reported, in the Moscow metro reduced the amount of advertising.
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