A Spanish town has decided to follow the tourists.
The movement of tourists at the Spanish resort town of Lloret de Mar will be tracked by the mobile phone. The technology used will also allow us to determine their nationality.
To do this will allow an innovative project, which was presented Wednesday at the International tourism fair Fitur.
The new agreement, which allows tourists from different European countries to talk on the phone at no extra charge, significantly increased the frequency of its use. While mobile phones transmit four million data per minute, which are registered antenna towers for telecommunications and misleading about where we are and where are the owners of the phones.
Orange officials responsible for tourism in Lloret de Mar, divided the city into several zones to make it easier to identify the information and to analyze changes in different areas throughout the day, while ensuring tourists non-interference in their private life.
New data flow is added to ensure that intelligence produced from social media and online reviews, reflecting the interests, experiences and level of satisfaction of tourists.
Elizabeth Keegan, in charge of tourism in Lloret de Mar, explained that the use of these new data will allow the municipality to more effectively use your resources to quickly get information quickly to make important decisions.
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